NEW TODAY: Pyjamas

NEW TODAY: Pyjamas

Good good news, folks. The bad boys are back in town. And this time it’s not Will Smith and Martin Lawrence of the Miami police department.This winter sequel is for whoever saw our sold out...
NEW IN: Graphics you'll adore (or not)

NEW IN: Graphics you'll adore (or not)

Today we're releasing a sparkling new collection of graphic T-shirts, hoodies and sweatshirts, but first...Were you a kid who played a certain role in school?Maybe you were the quiet one. The chatty one. The adventurous one. The...
You have infinite wishes

You have infinite wishes

We want to give you more than three wishes. Today at Yes Friends, you have rubbed the genie lamp and found the loophole. You have INFINITE wishes. We can’t guarantee they’ll all come true (especially...
NEW TODAY: Corduroy like never before

NEW TODAY: Corduroy like never before

We’re going to try keep this short because we have SO MUCH NEW COOL STUFF LAUNCHING TODAY. But first… Do you dabble? Among us, Susie dabbles at DIY. Hope dabbles in making cordial and pickles. And...
The fun is over

The fun is over

The fun at Yes Friends is officially over.  No more Dragons’ Den antics. It’s time to face reality and our chores. We’re finally forcing ourselves to do the dishes and wash our mugs. Actually just...
One of your dreams came true (mostly)

One of your dreams came true (mostly)

You know those rainy autumn days where the sky looks like an unwashed dishrag? Yes you do, Pascal. When everyone is dressed like they’re performing in a German expressionist film. You know what we mean,...
For the harsh conditions of Venice

For the harsh conditions of Venice

Last week we went to London during London Fashion Week. Strutting our stuff on the runway. Making an avant-garde statement with our organic cotton sweats, hoodies and new joggers. Pretty sure no-one has ever pulled off a look like...
Our shirt game got a glow up

Our shirt game got a glow up

We’ve launched a new collection of shirts that are far from everyday. We know we need to return to normality after our Dragons' Den antics. But we’re not ready yet.  It’s like we’re fourteen again on a...
The disaster that almost happened

The disaster that almost happened

You’ve shown us a lot of love this last week. We’re super grateful. And super relieved. Because this could have gone real differently.  We were almost on Dragons’ Den last February. And that would have been catastrophic.The episode...